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The main candidates in the 2024 London mayoral election included Sadiq Khan of the Labour Party, who was re-elected for a historic third term; Susan Hall from the Conservative Party; and Rob Blackie from the Liberal Democrats. The Green Party nominated Zoë Garbett, and Howard Cox represented Reform UK. There were also other candidates representing smaller parties or running as independents.

The results of the 2024 London mayoral election showed Sadiq Khan of the Labour Party winning with 1,088,225 votes, which accounted for 43.8% of the total. Susan Hall of the Conservative Party came second with 812,397 votes (32.7%), and Rob Blackie from the Liberal Democrats received 145,184 votes (5.8%). The turnout for the election was notably low at 40.5%, representing a decline from previous elections.

The expansion of the Ultra Low Emission Zone (ULEZ) under Sadiq Khan sparked significant public debate during the 2024 mayoral campaign. Many London residents supported the initiative, citing the importance of improving air quality and reducing vehicle emissions in the fight against climate change. However, there was also considerable backlash from those who viewed the expansion as an undue financial burden, particularly on low-income drivers and those with older vehicles. Critics, including opposition candidates, framed the ULEZ as a symbol of Khan's administrative overreach, arguing that it disproportionately affected working-class residents who rely on vehicles. This contentious issue became a focal point in the campaign, leading to polarized opinions that not only influenced voting behavior but also shaped the broader discussions on urban mobility and environmental policy in London.

Endorsements played a critical role in shaping the narrative and public perception of the candidates in the 2024 London mayoral election. High-profile endorsements, such as from actor Mark Hamill for Sadiq Khan, not only provided a visibility boost but also reinforced Khan's brand as a progressive leader. Conversely, Susan Hall's campaign faced challenges due to her controversial digital interactions, which affected her image negatively and highlighted the scrutiny candidates faced regarding their public personas. Endorsements from local party leaders and influential figures within their respective parties also helped candidates appear more credible, galvanizing support from undecided voters. Thus, endorsements became a double-edged sword, potentially elevating candidates while also increasing the stakes as they had to navigate the complexities of public approval, consistent messaging, and strategic alignments within their parties.

The switch to the first-past-the-post voting system in the 2024 London mayoral election significantly influenced candidates' campaigning strategies. In previous elections, the supplementary vote system allowed voters to express a second preference, which benefited candidates with broader appeal. However, with the new straightforward system, candidates focused on consolidating their base to win outright in the first round, adjusting their messaging to appeal more directly to their likeliest supporters. For instance, Sadiq Khan emphasized his track record of achievements while appealing to voters' desire for stability amidst rising conservative opposition. Susan Hall, representing the Conservative Party, campaigned vigorously against ULEZ, framing her approach as being attuned to the financial burdens on everyday Londoners. This change led to a more adversarial campaign environment, where candidates invested heavily in targeted outreach to secure first-round victories instead of relying on second-choice preferences to create pathways to victory.

The results of the 2024 London mayoral election indicated a nuanced shift in party dynamics across the capital. Sadiq Khan of the Labour Party secured a significant victory, marking his third consecutive term, which established him as a leading figure within London politics. However, the election also revealed troubling trends for the Conservative Party, which saw its vote share decline for the second consecutive election. Notably, the Liberal Democrats, led by Rob Blackie, performed strongly and nearly edged out the Green Party, marking a potential realignment as the party began to reclaim its foothold among urban voters. The declining turnout of 40.5%, the lowest since 2012, also suggested a growing disinterest or disengagement with traditional party politics. Thus, the 2024 election results reflected not only the resilience of Labour in a challenging political climate but also an evolving landscape where smaller parties may emerge as significant contenders in future elections.

The 2024 London mayoral election took place at a time of significant political turbulence both locally and nationally. As Sadiq Khan campaigned for a historic third term, he positioned himself as a bastion against rising conservative sentiments, particularly in response to his administration's policies like the Ultra Low Emission Zone (ULEZ) expansion. This election was unique as it followed years of debates around social issues, economic challenges, and public safety, compounded by the effects of a global pandemic that delayed previous elections. The variances in turnout and voter sentiment indicated a shift in public priorities, with many Londoners concerned about crime, housing affordability, and social justice, influencing candidate platforms significantly. Moreover, the presence of multiple independent and minor party candidates reflected a move towards diversifying political representation in London, challenging the traditional two-party system's dominance.